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2011: The Year of Disillusion

By: ellis & tina still

Welcome to 2011!!! This will be the year of great expectations for TBB. We have some exciting events and new resources planned for the year, so keep your eyes open as we venture into new areas of service. We have thousands of new titles to browse, and beginning in February, we will have catalogs that you can download with all of the new and upcoming releases. We have partnered with Neilsen BookScan, so all of your purchases count towards national best seller lists, allowing you to support your favorite author. TBB has grown immensely in the short time that we have been open and we have you, our customers, to thank for that.

So, I guess you are wondering about the title of the blog: “2011: The Year of Disillusion”.  You are asking yourself what is that about?  We are supposed to start the year off positive, and speak life into the months to come, to have optimism that every area of our lives will be better than the last. That our business will grow; that we will advance at work; that our personal relationships will grow and be more fruitful, and that stress will no longer be a burden in our lives.  Every year we resolve to do something differently than the year before.  Every New Year we say that “this year will be our year”, but by the end of the year, we find ourselves in the same exact place… disillusioned.

This is a cycle that is easily repeated if you do not pay attention. You find yourself making the same or similar resolutions or declarations every year without noticing it.  After a while you stop making them all together, disappointed by hope.  Have you ever stopped to ask yourself, self, what you are DOING differently from last year?  What changes have you made in your thinking?  In your actions?  Are you working harder and smarter? What are you doing to get yourself out of your comfort zone? What barriers are you removing from your life?  What are you loosing?  What are you binding up?  What changes have you made in the people you have around you, especially those who revel in your failures? How much quiet time have you dedicated to spend in prayer?

Faith without doing is not faith.  It’s just a word that has no weight to it. Your faith is fostered in your doing.  At some point you have to give your words some substance so that you can grow beyond anything you have ever imagined.  

In Habakkuk 2:2-3 is reads “Write what you see (Vision).  Write it out in big block letters so that it can be read on the run,  The vision-message is a witness pointing to what’s coming.  It aches for the coming-it can hardly wait!  And doesn’t lie.  If it seems slow in coming, wait.  It’s on its way.  It will come right on time” (MSG).  What is your vision?  More importantly what is your plan?  What are your goals for this year?  In five years? In ten?  What are you doing to get better? Not in acquiring “things” but how are you growing?  How are you praying?  How are you developing yourself to be able to handle what God has in store for you?  How are you leading?  What have you cut out of your life, or out of your business?  What are you planning to do differently this year?  What changes are you making in the people you keep around you?  How will you grow together in marriage?  How will you grow in your singleness?  These are just some of the questions to ask yourself in your quiet time.  

Every year brings a new set of challenges. You got over the stumbling blocks of 2010. Rest assured there will be new ones in 2011. 

Question: How can you break the cycle?

Disclosure of Material Connection: I have not received any compensation for writing this post. I have no material connection to the brands, products, or services that I have mentioned. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255
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PRLog (Press Release)Aug 29, 2010 – TRENTON, NJ — August 29, 2010 —  The Burning Bush Christian Bookstore, LLC (TBB) is excited to announce the launch of their website  The website will specialize in books, music, gifts and apparel that encourage, educate, entertain, heal and inspire.

The e-commerce website is the first phase of The Burning Bush Christian Bookstore & Café, a chain of retail Christian bookstores where people will be able to gather, read, eat and network.  Ellis J. Still, President & CEO explains, “TBB is not just about Christian retailing, but about creating a movement, not unlike what the burning bush did through Moses in the bible. We do not simply sell Christian products, but provide resources and solutions applicable to our everyday lives.”

The vision of The Burning Bush Christian Bookstore, “To build people up, one book at a time”, came out of a need to provide access to an assortment of quality resources that serves to entertain, encourage and support one’s Christian lifestyle.  With categories such as Personal Growth, Professional Growth, Christian living, Fiction and Non-Fiction, TBB looks to serve every area of growth in life.  TBB actively provides a voice for not just popular products and top selling lists, but also for talented independent writers and artists whose value and excellence has the potential to change the world.  

For more information please visit

About Ellis Still, President & CEO of The Burning Bush Christian Bookstore, LLC

Ellis Still has over thirteen (13) years of retail experience, including store operations management as well as a background in Urban Planning, Design and Landscape Architecture.   While he enjoys his chosen field of Landscape Architecture, all of those years in retail left an impression on him, and he felt a void in his heart from the inability to no longer serve the public.  When Ellis rediscovered his relationship with Jesus Christ, he noticed a burning need in his community, a need that he eventually realized that he could meet.  As he began researching and making plans, was born.  

Ellis Still was a finalist in the 2nd annual Institute For Entrepreneurial Leadership (IFEL) Business Plan Competition and a graduate of the Center for Urban Entrepreneurship & Economic Development (CUEED) at Rutgers University School of Business.  The knowledge gained during his participation in these programs inspired him to not just dream about owning his own business, but gave him the tools to make it happen.

For more information, press only:
(Ellis Still), (973-592-5500) or (

For more information on The Burning Bush Christian Bookstore:

Fan us on facebook (The Burning Bush Christian Bookstore & Cafe)

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The mission of The Burning Bush Christian Bookstore is to provide and encourage the reading of bibles, books, and other items that will serve to entertain, heal, inspire, and empower. sells books, music, gifts and apparel.

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